The national directory that turns CMA-mandated pricing data into structured, comparable intelligence for families and the industry.
The CMA forced funeral directors to publish prices in 2021. Five years later, nobody has structured that data into anything useful.
Pricing is scattered across thousands of individual websites. No single place to compare costs, specialisms, or reviews at branch level. Decisions are made under duress with incomplete information.
Fragmented industry with weak digital presence. Dependence on Google visibility, no market benchmarking, and corporate chains dominate search results despite independents doing better work.
Insurers and pre-paid plan providers operate without structured market data. No regional pricing benchmarks. No competitive intelligence layer. A £3.5bn market flying blind.
A directory on the surface. A pricing intelligence engine underneath.
Every funeral director in England, Wales, Scotland and Northern Ireland. Listed by branch, not corporate group. Verified contact details, ratings, and reviews.
CMA-mandated price lists extracted, standardised, and made comparable. Direct cremation, attended funerals, and every line item side by side.
Regional pricing reports, competitive benchmarks, and trend analysis. Built for insurers, pre-paid plan providers, and funeral groups who need real data.
Three phases. Directory first, intelligence layer next, SaaS last.
Every UK funeral director listed at branch level. Verified details, ratings, reviews, and links to CMA-compliant pricing. Claim-and-upgrade model for providers.
Structured pricing data extracted and normalised. Compare direct cremation, standard packages, and specialist services across providers by region.
Provider dashboards with competitive positioning, lead routing, and analytics. B2B intelligence reports for insurers and pre-paid funeral plan companies.
SendOff is building the infrastructure the UK funeral industry should have had years ago. Structured data, honest pricing, better decisions.